The Facebook Algorithm: Your Essential Guide to Winning in 2026
Let’s be honest, the Facebook algorithm can feel like a bouncer at an exclusive club. You create something, but it won’t let your content in with the cool crowd. Your ads don’t seem to be working like they used to, and your reach is shrinking. As a leading Digital Marketing Agency, we get it. The […]
What is brand value in marketing and how you can build it?
Social media is now a well-established marketing channel for building brand value. Companies that have successfully established themselves as brands on social media can be found across various sectors and industries. But what are the basic principles for increasing brand value on social media? We explore further in this article. Storytelling Building a story around […]
A Comprehensive Guide to the Marketing Funnel Stages
Have you ever thought about why some marketing campaigns work really well while others don’t? The key often comes down to understanding and using the marketing funnel effectively. In this easy-to-follow guide, we’ll break down the marketing funnel step by step, explore each stage in detail, and share practical tips to improve your social media marketing. […]
11 social media tips you can’t live without!
Are you the person who needs to get your company’s social media marketing going? Or are you starting to look at this marketing channel serious? Using social media to build a brand and generate some sales, may seem daunting. But there are steps you can follow to improve your success. I will be explaining all […]
What is the point of Social Media if you’re not achieving a return on time and money?
“I don’t see the point of it.” “How do I get sales from it?” “It seems to be more of a hassle than an asset.” “We’ve tried Social Media before and it didn’t work out for us” I hear this all the time from business owners. My normal response is this: “I understand. But I […]
Why boosting posts is not a great strategy for your campaigns
Before we start, think about this question: Are you getting a Return on Investment? ROI (Return on Investment) represents the amount of money you have invested into a campaign versus what the business will get from that campaign. Noted that, have you ever found yourself tempted to press the ‘Boost Post’ button on Instagram, Facebook, or […]
What is the difference between advertising on Google vs Facebook?
This is a question that we hear on a regular basis within the circles of digital marketing. The difference between advertising on Google vs Facebook can be summed up in three key points: The big difference: Search Engines vs. Social Media Ads Google Google is the world’s largest search engine, and its ads are an […]
Social media insights to supercharge your marketing campaigns
Our upcoming blog post delves into the latest Global Insight Report. We offer valuable insights to help you maximise your social media campaigns and reach your business goals. Main Reasons for Using Social Media in Australia Social media has revolutionized how we connect. At its core, it remains a powerful tool for bringing people together. […]
Do you know how to use your marketing data effectively?
Are you tired of running social media campaigns that don’t perform as well as you’d hoped? Have you ever considered using data insights to improve your social media marketing strategy? In today’s digital age, data is king. Using data insights, you can revolutionise your digital marketing and take your social media campaigns to the next level. In this […]
How Small Business Leaders Can Improve Their Employer Brand Through Social Media
Businesses often view social media as a channel only for attracting and retaining customers. However, social media’s value now extends well into all external communications. Employer branding, communication, and attracting top talent are key areas where social media plays a vital role for businesses. Your online brand presence plays a key role in attracting top […]