Multi-format posting on social media platforms.
Social media is a fantastic tool for connecting with your audience, but capturing their attention can be tricky. One simple way to overcome this challenge is to mix up the format of your posts. You can use a variety of formats like single image posts, Reels, Stories, GIFs, and more. This post will explore why […]
Why social media marketing is an asset for your business!
I bet you haven’t thought about social media marketing this way before. You probably didn’t realise all the content and engagement on your pages could actually be worth some serious cash! Does this change your viewpoint on social media? If you already love social media, does this news make it even sweeter? But how is […]
Using data to make decisions on a social media marketing budget
Using the correct data in a social media campaign is like health food to an athlete—peak performance is impossible without it. Every social media marketer must present a clear return on investment (ROI) for their campaigns. Whether you work in-house or for an agency, the decisions you make to improve efficiency are critical. How can […]
3 Social Media Metrics Needed to Boost ROI.
Let’s face it, if your business is not getting a return on investment from its marketing activities, what’s the point of being on social media? So, how well are you measuring your social media ROI? According to The Sprout Social Index, Edition XVII: Accelerate report — “Only 15% of marketers use social media data to measure ROI… […]
Should you trim your marketing costs amid business struggles?
Amidst the economic challenges, many business owners are faced with the dilemma of whether to trim marketing costs. However, before making any drastic decisions, it’s essential to consider the long-term repercussions on your business’s growth and customer retention. In this journey of exploration, we’ll delve deeper into the alternative options available to you beyond just […]
Understanding Social Media Marketing Basics: What are Content Pillars?
As a marketer or business owner, you’ve likely heard a great deal about content marketing, content calendars, posting five times a week, writing at least one blog post a month, giving value to your audience, and being consistent – the list goes on. However, how do you tackle all of the above if you’re a […]
Social media lead generation: What it is? And how can it benefit your business?
With the ever-increasing competition in the online marketplace, businesses need a robust lead generation strategy to stay ahead. You need to focus on converting social media reach and engagement into loyal customers. We do this through social media campaigns to attract, engage, and convert potential customers into leads. Leads are people who have shown interest in your […]
Social media marketing trends and tips in 2023
If there is one thing we are sure about in 2023, it is this: social media will become more critical to businesses of all sizes and industries. Based on 14,850 respondents surveyed by Hootsuite in 2022, about 70% of businesses intend to either increase or maintain their investment in social media in 2023. As more businesses invest […]
Black Friday Marketing Strategy in 2022: Important Trends and Practical Tips
In 2021, Aussies were estimated to have spent $8 billion during the four days over Black Friday and Cyber Monday. As impressive as that sounds, we will probably see an even more remarkable result this year. From big multinational brands to small brick-and-mortar stores, almost every business participates in the Black Friday sales frenzy. To […]
Instagram vs TikTok – What’s the difference & What’s better for you?
When it comes to generating visual content, building community and going viral on social media, Instagram and TikTok are the best social media platforms. Both have shown tremendous growth, attracting users from all corners of the world. Instagram is a social media-sharing photo and video-sharing platform that was founded in 2010 in San Francisco, while […]